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We developed branding for the International Psoriasis Council's meeting in Lisbon, Portugal, with the only request being that we stick to their color palette. To recruit attendees we created print, email, and fax invitations, as well as a web banner for their registration page. For the meeting we designed a booklet containing information about Psoriasis, faculty bios, and a section for attendees to take notes. Our goal was to have a single takeaway piece for anyone attending the event. The recruitment was an overwhelming success; the meeting was quickly filled to capacity and several people had to be turned away. The client was so happy with the branding effort they used the same theme for several future meetings.

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