Every Project

Has a Story

Big Fat Daddy's Sauces

Big Fat Daddy's Sauces may look playful, but their products pack a serious punch. We enjoyed working with such an enthusiastic and easy-going company because it allowed us to show more of our humorous side as well. The caricature logo was derived from the company's owner who started the business after making hot sauces for his family gatherings for years.

We chose a picnic tablecloth background pattern to match the unrefined, casual feel of the brand.


Brand consistency was achieved through the use of common elements on all products, with varying color schemes to differentiate the flavors.

350 Clark Drive,Suite 302
Budd Lake, NJ 07828
P: 973.520.1800
F: 866.713.0555

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